With video file sizes up to 200 GB, Oscar sees the potential to expand the scope and size of files that can be shared between clients and teams, thus helping them work better. “When we work with clients like Disney, sometimes we have to compress the files just to show them previews and assets,” he tells us. For Oscar Rivera, RAXO Chief Creative Officer and a nine-time Emmy® Award winner, it’s a matter of optimizing his team’s creative output and streamlining the client experience.
“Through experience is how consumers make buying decisions now.” ….so sending large files mean less workĪs demand for video and animated content increases and technology advances, high definition files are even bigger, creating the need to send large files in a way that’s quick and secure. More importantly, though, “content with movement makes you stop and look at it.” For in-store experiences, like Kiehl’s and Sephora, marketing design has quickly evolved from static images to branded environments that include large video files. Whether in-person or online, videos and animated content add context, Marla explains, which helps brands accomplish more.
The award-winning creative agency and motion design studio count Disney, Netflix, and Amazon among their clients. “You get 238% more engagement when you have an animated piece,” says RAXO managing partner Marla González-Rivera. Media files are growing in complexity and size
0 kommentar(er)
